UpTrader: 2021 results and future directions
2021 is almost over, and it is time to wrap up and make plans for the next year. Reflecting on the results helps us take another look at the work we have done and assess what we have done well and what we need to work on. It helps us evaluate the market situation and the competitiveness of our products and analyse trends in our business.
MT5 vs MT4
As is often the case in times of crisis, financial markets begin to rise. In those turbulent times, an uncertain future is fuelling the financial services markets. Therefore, brokerage firms keep opening and the demand for brokerage products is growing. It is interesting to note that all our new clients prefer an MT5 terminal, contrary to last year, when only MT4 was requested. With this trend, we can expect that in 5 years time, MT5 will completely take over. This change in preferences primarily has to do with the Metaquotes pricing policy. Currently, the cost of your own MT5 server is comparable to the cost of a White Label MT4, both averaging at $4000-5000. In this situation, brokers often make the obvious choice to buy their own server which leads to licences for MT4 not selling at all.
Recently, interest in cryptocurrency margin trading has grown. Almost everyone now gives 1:10 leverage and trading is available 24/7. In 2021, UpTrader clients were more likely to ask for cryptocurrency than Forex, although back in 2020, Forex was leading the way.
You could say that interest in social trading has been consistent for a year now. It is not a new trend but it is certainly growing. Our new service UpTrader Invest attracts clients and many brokers consider it a core product.
Platform for social trading
In 2021, UpTrader's team launched UpTrader Invest, a new platform for social trading. It is designed for MetaTrader 4 / 5 trading terminals and works in three modes: MAM, PAMM, and social trading. UpTrader Invest is easy to integrate, has a user-friendly interface and the highest copying stability thus solving the issue of losing trades. The service also has several reward calculation modes available. The demand for the platform was high even before it was released, and after the release, the popularity has grown many times over. It is especially true for the MT5 version, since our client reviews are more favourable than those of our competitors. The platform was also positively received by the professional community.
2021 is the year of CRM improvements. We are constantly improving the functionality and introducing new features to account for the constant feedback we get from our clients. This year, we have greatly expanded the flexibility of the withdrawal control and approval system which allows brokers to process requests faster and quickly detect fraudulent activity. We have also added an analytics feed to the CRM for all our clients.
The quicker we solve client problems, the better business our clients are doing, the stronger our relationship is. That's why we strive to provide the best possible service and implement a personalised approach. Each client is assigned a personal manager who is always ready to solve their problem as quickly as possible.
In 2022, we are planning to improve the design in UpTrader Invest, the appearance of charts in particular. The CRM will be enriched with a long-awaited module for the sales department consisting of many new features.
On September 26-27, the World Trade Center (Halls 6, 7, 8) in Dubai will host the 6th International Forex Expo, and the UpTrader team will be there! We eagerly await the opportunity to meet with colleagues and partners, discuss the latest innovations and trends in the industry, and explore new collaboration opportunities.
The exhibition provides a unique platform for leading traders, investors, financial institutions, and brokers from around the world. Don't miss the chance to learn about the key aspects shaping the Forex industry and establish connections with market experts and leaders.
If you plan to attend the exhibition and want to meet with us, please send an email to [email protected], so we can coordinate our meeting.
We look forward to seeing you at the event!
We continue to introduce you to the features of the highly anticipated Sales Team Interface in Forex CRM - Click2Call. This tool will be invaluable for brokers who value the privacy of their clients' data. If there are concerns about misuse of clients' personal information or in any other situations, the Click2Call function allows the client's number to be concealed during a call.
How to activate Click2Call?
- In the administrative interface, go to the "Click2Call" section.
- Choose your telephone provider, for example, Voiso.
- Some providers, such as Voiso, require the use of an API token. Obtain this token from your provider and input it in the corresponding field.
- Next, navigate to "Staff management" where you can select managers you'd like to endow with this feature.
- Assign each manager a unique Extension number and grant them the rights to make calls using Click2Call.
- After entering the extension number, a "Call" column will appear in the client's card.To make a call, simply click on the phone icon, select the desired provider, and click "Submit".
Now, communicating with your clients has become even safer and more efficient!
To get more details about Sales Interface, email us at: [email protected].
Your UpTrader Team
Staying updated with the latest developments is crucial for maintaining efficiency and making informed decisions. In an effort to make this easier for you, we've consolidated all the recent updates into this single digest. Here's a breakdown of the latest features, enhancements, and changes we've made:
Streamlining Account Replenishment Requests
Say goodbye to manual monitoring! We've enhanced our payment systems in UpTrader CRM, enabling automatic tagging of unsuccessful replenishment requests as 'failed'. A future update will also include notifications to specific managers.
Optimizing Cryptocurrency Payments
With an increased focus on cryptocurrency, we now support decimal values for maximum and minimum cryptocurrency funding amounts. For consistent cryptocurrency transactions, consider UpTrader’s efficient, automated crypto gateway.
Discover UpTrader's crypto gateway
Wallet Update: Enhanced 'Pending Funds' Display
Our Wallet now provides better visibility by displaying 'Pending Funds' that are awaiting approval.
Find out more
Improved User Export with Client Wallet Balance
To aid reporting, we've introduced a dedicated Wallet Balance column. Users can now easily monitor and manage their balances right from the User Export report.
Enhancements in Affiliate Commission Calculation
Our partnership program now boasts added flexibility. Set minimum durations for trading positions to be eligible for affiliate commission plans based on trading volume.
Read the full update
For all questions, please contact us at [email protected].
Your UpTrader Team