UpTrader: 2021 results and future directions
24.12.2021
2021 is almost over, and it is time to wrap up and make plans for the next year. Reflecting on the results helps us take another look at the work we have done and assess what we have done well and what we need to work on. It helps us evaluate the market situation and the competitiveness of our products and analyse trends in our business.
Trends
MT5 vs MT4
As is often the case in times of crisis, financial markets begin to rise. In those turbulent times, an uncertain future is fuelling the financial services markets. Therefore, brokerage firms keep opening and the demand for brokerage products is growing. It is interesting to note that all our new clients prefer an MT5 terminal, contrary to last year, when only MT4 was requested. With this trend, we can expect that in 5 years time, MT5 will completely take over. This change in preferences primarily has to do with the Metaquotes pricing policy. Currently, the cost of your own MT5 server is comparable to the cost of a White Label MT4, both averaging at $4000-5000. In this situation, brokers often make the obvious choice to buy their own server which leads to licences for MT4 not selling at all.
Cryptocurrencies
Recently, interest in cryptocurrency margin trading has grown. Almost everyone now gives 1:10 leverage and trading is available 24/7. In 2021, UpTrader clients were more likely to ask for cryptocurrency than Forex, although back in 2020, Forex was leading the way.
Social trading
You could say that interest in social trading has been consistent for a year now. It is not a new trend but it is certainly growing. Our new service UpTrader Invest attracts clients and many brokers consider it a core product.
Products
Platform for social trading
In 2021, UpTrader's team launched UpTrader Invest, a new platform for social trading. It is designed for MetaTrader 4 / 5 trading terminals and works in three modes: MAM, PAMM, and social trading. UpTrader Invest is easy to integrate, has a user-friendly interface and the highest copying stability thus solving the issue of losing trades. The service also has several reward calculation modes available. The demand for the platform was high even before it was released, and after the release, the popularity has grown many times over. It is especially true for the MT5 version, since our client reviews are more favourable than those of our competitors. The platform was also positively received by the professional community.
CRM
2021 is the year of CRM improvements. We are constantly improving the functionality and introducing new features to account for the constant feedback we get from our clients. This year, we have greatly expanded the flexibility of the withdrawal control and approval system which allows brokers to process requests faster and quickly detect fraudulent activity. We have also added an analytics feed to the CRM for all our clients.
Customer service
The quicker we solve client problems, the better business our clients are doing, the stronger our relationship is. That's why we strive to provide the best possible service and implement a personalised approach. Each client is assigned a personal manager who is always ready to solve their problem as quickly as possible.
Plans
In 2022, we are planning to improve the design in UpTrader Invest, the appearance of charts in particular. The CRM will be enriched with a long-awaited module for the sales department consisting of many new features.
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Tin tức gần đây
In a bold move to boost security, UpTrader, the leading trading software solutions provider, has announced the introduction of two-factor authentication (2FA) to its UpTrader CRM's Trader's Room, a dedicated personal trader's space.
The two-factor authentication is an additional security layer designed to ensure that traders are the only ones who can access their accounts, even if someone else knows their password. This feature is expected to significantly enhance security, reducing the risk of unauthorized access and potential fraud.
Though this feature comes as part of the new security update, it is turned off by default. However, brokers can easily activate it for their clients via the CRM settings. This provides brokers with the flexibility to customize the security measures of their client accounts, based on their unique needs and preferences.
"We believe that the new two-factor authentication feature is a crucial security upgrade that could greatly benefit our users," said an UpTrader spokesperson. "While our primary objective is to provide a secure trading environment, we also want to offer our users the flexibility to control their own security settings. This enhancement serves to meet both these objectives."
The company hopes that this added layer of security will increase user confidence and satisfaction, ultimately promoting a safer and more secure trading environment.
UpTrader continues to showcase its commitment to the safety and satisfaction of its clients with this new feature. Traders and brokers worldwide will now be able to enjoy an extra level of security, bringing a renewed peace of mind in the fast-paced and often risky world of trading.
26.05.2023
We are pleased to announce that the UpTrader website is now available in Arabic. This recent development aims to provide a more user-friendly experience for our clients in the East, as we continually strive to adapt our services to meet the diverse needs of our global clientele.
UpTrader has already translated its website into several languages, including Chinese, Vietnamese, and Thai. This expansion into the Arabic-speaking market reflects our ongoing commitment to inclusivity and user accessibility.
"By making our website available in multiple languages, we aim to provide a more personalized and convenient experience for our business partners," says the UpTrader team.
The company is already planning to launch more language versions in the near future, as our clients hail from all corners of the world and our geographic reach has been expanding each month.
Stay tuned for more updates as UpTrader continues its global expansion.
24.05.2023
Brokers who are using the cTrader trading platform now have access to four types of bonuses, all designed within the UpTrader CRM system. Therefore brokers can set up trading bonuses in order to attract new clients or encourage existing traders to trade more.
- Deposit Bonus: This is a well-liked bonus type as it's created to incentivize those who make deposits into their accounts. It's a win-win situation - clients get more perks and trading possibilities, while brokers secure a client ready to trade. The broker typically determines the conditions and the bonus amount, such as adding 50% to the deposit amount for deposits ranging from $50 to $10,000. Brokers can set the terms for converting the bonus funds into cash for withdrawal in the 'conversion' field.
- Monthly Interest: This bonus type is also popular as it promotes client loyalty and encourages them to maintain a higher account balance as it becomes more profitable. For instance, a broker can set a required minimum account balance for a specific day of the month. If the requirement is met, a client receives a bonus on their balance. The CRM also sets the conditions for cashing in the bonus.
- Welcome Bonus: This bonus can only be received once by a client. It's a common strategy to drive traffic. Offering free money is an effective way to draw substantial, cost-effective traffic, but whether this traffic can be turned into clients is another story.
- Manual Bonus: The standout feature of a manual bonus is its flexibility. A manager can give it away as they see fit, without any predefined conditions. It's a valuable sales tool and often proves helpful in the moment.
To activate these, simply navigate to CRM Admin, select bonus settings, and fill out the description and condition fields for each bonus.
Read more about White Label cTrader here.
If you have any questions, feel free to reach out to us through live chat or our ticket system. We're here to help!
17.05.2023
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