The whole industry already went online
UpTrader participated in the conference and expo Virtual Vision Finance. Conducted completely online, the event’s format was perhaps unconventional. Or maybe it’s to become the convention? What happened to business processes of global companies who provide financial services to individuals and b2b fintech firms because of the COVID-19 pandemic?
UpTrader CEO Vasily Alexeev:
“I won’t concentrate on the obvious, but let’s summarize the main points: more new clients coming in, increased trading volume. People are staying at home, they have nothing to do (in a broad sense), some are looking for new sources of income, some want thrilling experiences. Moving further. Visiting banks and other financial organizations is limited. As lockdowns are lifted, new habits can seriously impact the pre-COVID workflows. Here we have increased volume of payments in alternative finance, firstly it’s cryptocurrency, KYC services also gain in significance. We believe that all this calls for changes in regulation. The pandemic has directly fostered the growth of experience economy. Its primary features are engagement, service, entertainment.
In view of this, participants of panel discussion several times brought up a challenge faced by Forex industry—gambling sector. The latter’s product is more engaging & entertaining, has fewer intellectual barriers for new players, and adapts to new trends much quicker. Another response to the pandemic is the ‘antiviral marketing’. Thousands of marketing professionals across the world rushed to capitalize on the topic of virus and the quarantine. However, it’s gradually becoming a faux pas to exploit the pandemic, and experts even introduced new terms: ‘COVID marketing fatigue’ and ‘COVID burnout’. People really do suffer from emotional burnout, tired of constantly being reminded of the disease and the restrictive measures, so it’s clear they should be given a break.
Finally, the general logistic insight. Entrepreneurs all over the world suddenly saw that it’s not necessary to fly and spend money on trips to have productive communication with partners. People engaged in Forex industry, much like those in IT, by definition more open to remote work, find in it the same challenges as people working in other sectors do. Difficulties in communication with coworkers when solving current tasks, lack of informal communication, blurred lines between work and private life. We see how the coronavirus pandemic forces almost every worker and employer to reassess the basics of how their activity is organized. We live in a new world, with new formats, and the pandemic merely served as a catalyst for change in business processes and people’s minds.”
Dear clients, partners, and colleagues!
I wish you Merry Christmas and a Happy New Year. The end of the year is always the time when we look back to assess the results and, based on this foundation, plan the future. I sincerely wish that the business plans for the coming year are implemented fully and on time, and that the financial performance in 2022 is above and beyond expectations. And most importantly, may you and your loved ones be happy and healthy!
Vasily Alexeev, CEO UpTrader
2021 is almost over, and it is time to wrap up and make plans for the next year. Reflecting on the results helps us take another look at the work we have done and assess what we have done well and what we need to work on. It helps us evaluate the market situation and the competitiveness of our products and analyse trends in our business.
MT5 vs MT4
As is often the case in times of crisis, financial markets begin to rise. In those turbulent times, an uncertain future is fuelling the financial services markets. Therefore, brokerage firms keep opening and the demand for brokerage products is growing. It is interesting to note that all our new clients prefer an MT5 terminal, contrary to last year, when only MT4 was requested. With this trend, we can expect that in 5 years time, MT5 will completely take over. This change in preferences primarily has to do with the Metaquotes pricing policy. Currently, the cost of your own MT5 server is comparable to the cost of a White Label MT4, both averaging at $4000-5000. In this situation, brokers often make the obvious choice to buy their own server which leads to licences for MT4 not selling at all.
Recently, interest in cryptocurrency margin trading has grown. Almost everyone now gives 1:10 leverage and trading is available 24/7. In 2021, UpTrader clients were more likely to ask for cryptocurrency than Forex, although back in 2020, Forex was leading the way.
You could say that interest in social trading has been consistent for a year now. It is not a new trend but it is certainly growing. Our new service UpTrader Invest attracts clients and many brokers consider it a core product.
Platform for social trading
In 2021, UpTrader's team launched UpTrader Invest, a new platform for social trading. It is designed for MetaTrader 4 / 5 trading terminals and works in three modes: MAM, PAMM, and social trading. UpTrader Invest is easy to integrate, has a user-friendly interface and the highest copying stability thus solving the issue of losing trades. The service also has several reward calculation modes available. The demand for the platform was high even before it was released, and after the release, the popularity has grown many times over. It is especially true for the MT5 version, since our client reviews are more favourable than those of our competitors. The platform was also positively received by the professional community.
2021 is the year of CRM improvements. We are constantly improving the functionality and introducing new features to account for the constant feedback we get from our clients. This year, we have greatly expanded the flexibility of the withdrawal control and approval system which allows brokers to process requests faster and quickly detect fraudulent activity. We have also added an analytics feed to the CRM for all our clients.
The quicker we solve client problems, the better business our clients are doing, the stronger our relationship is. That's why we strive to provide the best possible service and implement a personalised approach. Each client is assigned a personal manager who is always ready to solve their problem as quickly as possible.
In 2022, we are planning to improve the design in UpTrader Invest, the appearance of charts in particular. The CRM will be enriched with a long-awaited module for the sales department consisting of many new features.
Launch market analytics feed in your Forex CRM
Which extra services do you offer your clients? If you think that a trading terminal, fast fund withdrawal, and copy trading services are enough to keep your clients loyal and satisfied, then you may not know your clients very well or have never tried to offer them something else.
One of the UpTrader brokers broadcasts a daily stock market analytics feed and technical analysis to its clients right in their personal account. Its CEO kindly allowed us to analyse their data for 2021. We considered two client groups: those who read analytics and those who do not. The results speak for themselves.
In 2021, customers who read analytics deposited on average 15% more per customer compared to those who did not use this tool. The median bill was 25% higher. At the same time, their trading volume increased by 230%!
Do you want the same results? Easy-peasy!
Daily up-to-date market analysis available in the trader’s room might increase the trading volumes of your company, resulting in more potential profit. This tool is already integrated into the UpTrader Forex CRM, however, only a few of our clients use it for additional sales.
Every day, market experts collect information, prepare materials, and publish technical and fundamental market analysis used by thousands of traders around the world.
This tool is already available to you in UpTrader Forex CRM. To begin broadcasting the feed, contact our support team, and you will gain access to an excellent tool for increasing sales and loyalty of your customers starting tomorrow.
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