The whole industry already went online
UpTrader participated in the conference and expo Virtual Vision Finance. Conducted completely online, the event’s format was perhaps unconventional. Or maybe it’s to become the convention? What happened to business processes of global companies who provide financial services to individuals and b2b fintech firms because of the COVID-19 pandemic?
UpTrader CEO Vasily Alexeev:
“I won’t concentrate on the obvious, but let’s summarize the main points: more new clients coming in, increased trading volume. People are staying at home, they have nothing to do (in a broad sense), some are looking for new sources of income, some want thrilling experiences. Moving further. Visiting banks and other financial organizations is limited. As lockdowns are lifted, new habits can seriously impact the pre-COVID workflows. Here we have increased volume of payments in alternative finance, firstly it’s cryptocurrency, KYC services also gain in significance. We believe that all this calls for changes in regulation. The pandemic has directly fostered the growth of experience economy. Its primary features are engagement, service, entertainment.
In view of this, participants of panel discussion several times brought up a challenge faced by Forex industry—gambling sector. The latter’s product is more engaging & entertaining, has fewer intellectual barriers for new players, and adapts to new trends much quicker. Another response to the pandemic is the ‘antiviral marketing’. Thousands of marketing professionals across the world rushed to capitalize on the topic of virus and the quarantine. However, it’s gradually becoming a faux pas to exploit the pandemic, and experts even introduced new terms: ‘COVID marketing fatigue’ and ‘COVID burnout’. People really do suffer from emotional burnout, tired of constantly being reminded of the disease and the restrictive measures, so it’s clear they should be given a break.
Finally, the general logistic insight. Entrepreneurs all over the world suddenly saw that it’s not necessary to fly and spend money on trips to have productive communication with partners. People engaged in Forex industry, much like those in IT, by definition more open to remote work, find in it the same challenges as people working in other sectors do. Difficulties in communication with coworkers when solving current tasks, lack of informal communication, blurred lines between work and private life. We see how the coronavirus pandemic forces almost every worker and employer to reassess the basics of how their activity is organized. We live in a new world, with new formats, and the pandemic merely served as a catalyst for change in business processes and people’s minds.”
