Launching Cryptocurrency Exchanges: A Fad or a Trend?
Originally posted on Newsbtc
Since the ICO boom of 2015-2017, a steady trend of opening new crypto exchanges has begun. In times of huge amounts of crypto freely circulating on the market, startups raised money for crypto exchanges through ICO. It significantly minimized the risks of investing their own funds. The trend was understandable. Now, however, the desire to start crypto exchanges looks financially questionable. Forex CRM Provider UpTrader regularly receives requests to buy a White Label Crypto Exchange or even develop our own from scratch. We make sure to refer such clients to partners, but what drives today’s businessmen? Is it really a profitable business or a fad?
Competition in the exchange market
There are many exchanges. In recent years, they have become ubiquitous. There are more than 300 entries alone in CoinMarketCap (CMC), the top crypto exchange listing, and many more are waiting to be listed. As of today, the largest exchange by trading volume is Binance. It is followed by exchanges like Coinbase, HitBTC, and, in the third echelon, Kucoin, Bitfinex, and Huobi. The list goes on to include the exchanges without trading volume at all, which, incidentally, looks like a paradox, since one of the CMC listing requirements is trading volume of some sort. So if your exchange was not listed during simpler times, you have to somehow increase the volume, or look for cunning and rather expensive ways to circumvent the requirement.
Why earn a place in the CMC listing?
A cherished listing on CMC is necessary to get tokens listed on your exchange. The price of the token from your exchange will then go to the CMC token page, which is exactly what new token owners need. In addition, the listing has a significant impact on reputation, increases the value of the exchange, motivates investors, and allows you to attract traders. Traders obviously have to trade with each other, and this set-up begs the question: if you just open an exchange and do not have traders or anyone to trade with, where would you get volume? The result is a vicious circle: no traders without volume, no volume without traders.
One of the options to increase trading volume is to buy liquidity from another exchange. It works in Forex, so it must work here too. It does, but not quite. In the Forex market, there is a huge difference between liquidity offered to brokerage companies (especially having licenses in major jurisdictions) and what a retail trader can get. Brokerage companies get much better conditions but have to maintain complex technical infrastructure and guarantee certain trading volumes. It allows them to resell it to individual traders with a markup and still offer competitive conditions. In the crypto market, everyone is equal, which makes it difficult to attract clients, because there is nothing to attract clients with. If you buy liquidity from another exchange, your conditions are just worse, who will come to trade with you?
And if they do? Is it profitable?
Even if they do, your profitability will not be as high. Due to the fact that Forex trading is carried out with leverage, that is, a client makes transactions with a volume that is usually 100 times larger than what their finances allow, and the broker receives commissions for the whole amount. At the exchange, there is no leverage, that is, the commission is determined only by the turnover that a client makes on their own funds. It means that given all the costs of buying liquidity, attracting clients, and paying salaries, an exchange can easily become a losing venture. In Forex, in addition to the good commissions, there are other quite legitimate ways of profiting, such as B-book, when trading is done within the company at market prices. With a high margin, it allows for earning good money while remaining a broker with a stellar reputation and excellent conditions.
So what other options are there?
If you are keen on working in the crypto market, you can opt to provide crypto futures trading, which basically combines traditional margin trading familiar from the Forex market with crypto assets. Leverages are usually not as high as on Forex – about 1:20, but still, it allows you to get 20 times more trading volume from a client and have a B-book.
And if you want to launch an exchange anyway, how much money would you need?
If you still want an exchange, then let’s make some calculations.
Buying a White Label will cost you $30,000-50,000, and developing your own will cost at least $100,000-200,000. To run your own office, you will need at least 10 people: technicians, developers, marketing specialists, and managers. We are not listing the costs here, since they vary greatly depending on the country. According to average estimates, promoting the exchange to attract the trading volumes you need will cost at least $1 million. We would like to warn those who think that they can cap their marketing expenses at $50,000-100,000. This misconception will result in wasted money, frustration in the team, and the end of the project. Exchanges whose names are known only to their owners are well into the thousands! The reason is almost always trying to save money on marketing or not pouring enough into it. Yes, the world is such that fame costs money. Unless you are Elon Musk investing gigantic amounts in developing Tesla or the Space Shuttle, you cannot afford to only tweet and think that it is enough to get the traders to choose you. The budget for promotion better be there.
And what is needed to provide crypto futures trading?
To provide crypto futures trading, you need the same set of software and services as for a Forex brokerage. Unlike crypto exchanges, thousands of small Forex brokers in the farthest corners of the world are launching and mostly surviving. First, the launch itself has become easier and cheaper over the years. 15 years ago, it was rather expensive to launch a broker as well: to buy MetaTrader 4, you needed $100,000, another $200,000 to $1 million or more for Forex CRM, the website, marketing, office work, and license and liquidity purchase. Now, it is possible to launch a broker for $5,000-10,000! In the currently developed market of brokerage software, everything can be bought: from all investment service options (PAMM, MAMM, LAMM, social trading) and Forex CRM to ready-made marketing bonuses and affiliate programs. All of the above is quite cheap, and it is possible to build your own business like a construction set. As we have seen in recent years, the interest in the market is growing, and we can observe a reorientation of clients towards small local companies instead of large ones. Importantly, UpTrader’s data show that 90% of those companies survive.
Who knows, maybe a decade from now, we will see the same trend in the crypto exchange market.
Now, however, it is more reasonable to invest in a business with predictable profitability and better chances for survival, rather than knowingly fail in a lopsided competition with Binance.
If you are a CEO, owner, or key executive of a brokerage company, you undoubtedly aim for a precise and visually clear understanding of how successfully your business operates in various regions. In this case, integrating Power BI into your company becomes not just desirable, but crucial.
What can Power BI do for Forex Brokers?
At UpTrader, we offer our clients Power BI analytics, providing a clear comparative view of any aspect of your business. Simply apply filters by regions to see which one brings in the most revenue. You will be able to see which clients trade the most successfully - perhaps they are your future managers. Determine which trading instruments and in which countries are preferred, to create special offers and trading conditions for traders from these regions. Analyze trading volumes, the popularity of payment systems, and offer special conditions for deposits and withdrawals. Compile comparative dashboards to make data-based forecasts and plan your business development.
Analytics is a powerful tool. And access to analytics with just a few clicks gives you a competitive advantage in quickly analyzing situations and making informed decisions.
At UpTrader, analytics is fully integrated with MetaTrader and all UpTrader Forex CRM modules. Want to implement this in your company? Contact your manager for details [email protected]
Power BI is a business analytics tool from Microsoft that allows users to transform data from various sources into interactive dashboards and analytical reports. It is used for aggregating, analyzing, visualizing, and sharing data. Power BI provides a deep understanding of key business indicators and data, helping to make informed decisions based on data.
Key features of Power BI include:
Data Integration: Connecting to a wide range of data sources, including cloud databases, local data, Excel, and others.
Data Modeling and Analysis: Creating custom data models and using analytical functions to extract valuable business insights.
Data Visualization: Transforming data into clear, easily interpretable visualizations such as charts, diagrams, and maps.
Collaboration and Data Sharing: Sharing your reports and dashboards with others, facilitating teamwork and decision-making.
Availability and Mobility: Power BI offers cloud solutions and mobile applications, allowing users to access their data and analytics anytime and anywhere.
This tool is widely used in various industries to optimize processes, improve performance, and identify new opportunities for business.
UpTrader, a renowned Forex CRM solutions provider, is excited to invite aspiring forex brokers to its exclusive webinar, "Three Steps to Open a Forex Broker." Scheduled for December 8 at 12:00 pm GMT, this event promises to be an invaluable resource for those looking to enter the forex brokerage industry.
- Date and Time: December 8, 12:00 pm GMT
- Host: Vasily Alexeev, CEO of UpTrader and an esteemed expert in the Forex CRM industry
In this Comprehensive Webinar, Participants Will:
- Receive a detailed overview of the forex market, specifically tailored to startups.
- Explore cost-effective company registration jurisdictions for 2024.
- Discover the benefits of various trading platforms and how to choose the right one.
- Learn about optimal Forex CRM strategies for new brokerages.
- Understand how to integrate efficient payment systems into their business model.
Interactive Q/A Session: Following the insightful presentations, attendees will have the opportunity to engage in a Q/A session with Vasily Alexeev, gaining personalized advice and direct answers to their questions.
Why Attend? This webinar is a must-attend for anyone aspiring to establish a successful forex brokerage, especially within a budget. It offers a rare opportunity to gain comprehensive knowledge, insights into the latest industry trends, and practical strategies straight from an industry leader.
Register Now Spaces are limited, so early registration is encouraged to secure a spot in this informative and transformative session.
Join us on December 8 and take the first step towards realizing your dream of opening a forex brokerage. We look forward to welcoming you to this enlightening webinar!
Best regards, The UpTrader Team
UpTrader offers forex brokers cutting-edge liquidity solutions, providing high-tech access to market liquidity, essential infrastructure, and a variety of connection options. These solutions are ideal even for working with the most complex HFT systems. Thanks to our experience and modern technologies, we provide customized liquidity solutions, fully adapted to the unique requirements of each client.
Our clients can enjoy the following benefits:
- Marginal requirements: 1%
- Trading hours: 24/5
- Access to 7 markets and over 700 trading instruments
- Competitive STP prices for Forex pairs, as well as other trading instruments and asset classes
- A full A-book model for risk-free trading
- A single margin account
- Ultra-fast STP execution
- Multiple APIs and institutional GUIs
- 24/7 technical support
- Low spreads and commissions
- A wide range of trading instruments
- Various platforms for effective liquidity distribution
With UpTrader, you get not only access to liquidity but also complete support to strengthen your brokerage business.
Reach us for more information through the live chat or by email: [email protected]
Your UpTrader Team