Forex brokerage marketing: the basics of successful advertising, the main promotion channels

02.03.2021

Marketing is a set of processes of creating, promoting and delivering a product to customers, as well as managing relationships with them. The concept of marketing includes a very wide range of activities aimed at improving the organization's position in the market. Each company has its own methods, strategies and tools, ranging from competitive analysis to increasing the competitiveness of a product or service. Specific events and channels are determined by the company's marketers in accordance with the goals and objectives.

 

 

In this article, we will tell you why marketing support is vital for your brokerage business, whether it be attracting marketing agencies (if you have money for this) or in-house.

One of the key points in the success of your business is attracting new customers and retaining the loyalty of old ones. Due to the growing competition in the Forex trading market, promotion in this area becomes more and more challenging every year. A lot of new brokers appear with very favorable conditions to grab the trader's attention. When working in such a busy market as Forex, it is very important to find your niche and implement the available budget as efficiently as possible to highlight your company against the background of competitors. As a rule, an integrated approach is required to solve this problem.

In terms of broker ads and forex marketing as a whole, we have to speak mainly about internet marketing. So let's focus on it. There are several types of internet marketing.

 

1. Content marketing 

 

In a content marketing campaign, you should not only constantly trying to sell your product, but provide your clients with useful and interesting content, be it articles, images or videos. 

Your content should be audience-oriented. Focus on the pain points and needs of your leads. From “how do i get into forex trading” to “how to trade cryptocurrency”.

This way you can show your care about your customers and win them over. Useful and high-quality materials will prove your expertise in the field of trading. Consider starting a company blog on your website to post textual and graphical content as well as different types of analytics. 

 

2. Contextual advertising and SEO optimization 

 

After you created a blog and started filling it with high quality content, SEO comes to play. SEO (Search Engine Optimization) is a set of measures for external and internal website optimization. The main goal is to increase positions in the search engine results for effective, selling queries. 

SEO plays a big role in website promotion, so it is important to include the most popular keywords in the text of the article and adhere to a clear structure and design. By creating a good link structure, you can not only increase organic traffic, but also attract users from third-party resources.

Contextual advertising or PPC (Pay per click) advertising is the display of your ad unit in search results for a specific user request with pay per click. These search results have a small "advertisement" mark most often displayed above the free results. For example, you can buy your company a place in the SERP for the search query “forex rank” and pay per every click on it.

In context targeting, advertising media are controlled on the basis of the website content using linguistic elements. These ads are selected and served by automated systems based on a context of a user's content preferences, which means that the users are highly likely to be interested in a product or service. The most popular advertising platform is Google Ads contextual advertising service.


 

3. Social media marketing

 

An interesting point. SMM (Social media marketing) is a way to promote websites and solve other business problems, based on the use of social networks. Statistically, modern people spend over two hours per day on social media, which makes it a great place to put an advertisement in. 

Social media can't be ignored when developing a broker marketing strategy. Networks like Facebook, Instagram, Linkedin, Twitter, Telegram, and YouTube are perfect for promoting your company's website and products. 

The main SMM tools are: blogging on social networks, communication in the comments, monitoring forums and communities, influence marketing (working with bloggers), hidden marketing, direct advertising and viral marketing and optimizing the media space. SMM tools allow you to reach a large number of new users and make them loyal to your brand.

 

4. Email Marketing

 

One more way to attract new leads and establish communication with your customers is Email marketing. If your CRM system has email marketing functionality, you can attract new customers with minimal effort. At UpTrader we offer you such a CRM system which makes your dialogue with a client as effective as inexpensive.

Start your communication with clients with simple notifications that we offer you in UpTrader's CRM. Registration, opening an account, replenishment and verification emails would be enough for beginning. Next, create your own email strategy and start putting it into practice.

Thus, we have told you about the main internet promotion channels that are perfect for advertising a brokerage firm. You can use those of them that seem the most effective to you, however, we remind you that the best solution would be an integrated approach, that is, using all the channels. In the next article, we will dwell on the rules of building an effective marketing strategy. Stay with us.

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