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When a company expands into new markets, it often happens that a client is assigned to a manager in the CRM who shouldn't be handling them.

For instance, this can occur if a client registers through an English-language landing page, but speaks Chinese and doesn't understand English. Or, when a company develops its affiliate network, an IB (Introducing Broker) client might be assigned to the wrong manager. This can lead to confusion in communication and in the calculation of bonuses and rewards.

To easily and swiftly address this issue, UpTrader CRM (Sales Interface) has incorporated the 'Reassign manager' feature. The manager or partner submits a request to reassign a client, and the decision to approve or reject lies with the leadership.

If you haven't yet seen our Sales Interface, order a Demo! Write to us at [email protected].

Your UpTrader Team"

UpTrader CRM offers extensive customization options for Forex CRM to match your company's taste and style.

Within the Admin Interface, you can tailor the interface colors, including elements such as buttons and logos. All changes are applied instantly, letting you see the effect in real-time.

You can also set the interface language, choosing from 17 available options, and even specify a language for notifications and support messages.

Custom JavaScript allows you to add widgets, metrics, or even completely custom code to your CRM. You can integrate external widgets, pull data from your server, and display it in the CRM. The most popular feature is embedding online chat, but the possibilities are nearly endless.

If you wish to enhance the appearance of the Forex CRM to align with your brand's unique design, add your color palette, fonts, backgrounds, styles, or anything you deem necessary and vital for your company, make use of custom CSS. It enables you to apply your styles to any UI elements within the Forex UpTrader CRM interface.

And of course, for all UpTrader clients, the Client Interface Menu customization is available. Decide on the functionality accessible to your clients, list all the items in the Admin that will be visible to users, and save your settings. You can modify them at any moment.

Your UpTrader Team

We recently wrote that, for the convenience of filtering clients, we added in Forex CRM many tags such as date, language, KУС status, IB, and so on, including the ability to create your own. We are pleased to introduce a new feature: assign a client rating based on the results of the latest interaction with them. Currently, the rating is available according to three criteria: bad, normal, good. Depending on the rating, a colored stripe appears to the left of the client's name. Red indicates a negative outcome of the latest communication, green indicates a positive one, and yellow signifies an inconclusive result, suggesting another touchpoint might be needed. Such simple visualization will help sales managers work with the client database and tasks more quickly and efficiently, meaning managers will spend more time on prospective clients.

More updates coming soon! Stay tuned.

 

Recently, we outlined a set of criteria that an ideal Forex CRM should fulfill. Today, let's delve into which Forex CRM systems rise to the occasion. Here's our top 5 Best Forex CRM as we approach the cusp of 2024.

Essentially, the goal of any product developer is to craft an interface where users feel like they're in a familiar environment. The functionalities they seek should be readily accessible, and buttons should be intuitively placed. The same holds true for Forex CRM: it should offer comprehensive features with an interface that's both pleasant and intuitive for managers, partners, and clients.

 

To recap, let's summarize the core criteria from our previous article.

1. Dedicated CRM Design

A CRM tailored for brokers ensures the provider's commitment to excellence and ongoing development. If it's their main product, they'll prioritize its refinement. Early collaboration might also yield cost benefits and feature influence.
 

2. Flexible Pricing

 Diverse pricing options cater to all—from small enterprises to large brokers. It indicates a product's adaptability and a company's customer-centric approach. For instance, UpTrader Forex CRM, priced from $499/month, caters to small brokers' essentials.
 

3. Stellar Support

 Exceptional customer support enhances trust. Assess a company's responsiveness and tailored approach during the initial interaction
 

4. Key CRM Features

 Brokers often prioritize CRM integration with platforms like MetaTrader 4/5 and cTrader. Also, consider payment system compatibility and features such as Affiliate Programs and Copy Trading. Ensure user-friendly notifications and determine if features are seamlessly embedded or require toggling between systems.

5. Intuitive Interface 

A user-friendly interface is crucial. Even feature-rich software will be underutilized if it's complex. UpTrader focuses on clarity and user experience, with support available for any hurdles.
 

So, here's our Top-5 CRM Providers for 2024
Originally posted at Finextra.
 

1. UpTrader Forex CRM: A Beacon in Brokerage Solutions
    

Since its inception, UpTrader Forex CRM has established itself as a devoted CRM provider, consistently fostering an ecosystem specifically tailored for brokerage companies. The company pays close attention to the most particular needs of financial brokers, creating a unique ecosystem for brokers of all levels. It has repeatedly been awarded the title of 'Forex CRM. 
 

Design and Interface:

 At the heart of their offering is an intuitive interface combined with a modern and aesthetically pleasing design. They have a keen focus on addressing the needs of brokers and seamless integrations, developing bespoke solutions that amplify the experience for every client.

Client Support:

UpTrader stands out with its exceptional client support portal. Their rapid response and a tailored approach to issues, including software enhancements upon request, accentuate their commitment to customer satisfaction.

Sales Funnel:

 Setting the company apart from its competitors, UpTrader is the only CRM in the forex market to offer an advanced, fully-functional Sales Funnel. This unique feature promises boundless growth opportunities for businesses.

Multilevel Partnership Program:

 Alongside, they propose a multilevel partnership program with an advanced partnership report. Its diverse filters and settings enable the calculation of even the most custom partnership details.

Marketing Tools: 

To attract and retain clients, UpTrader offers four ready-to-use bonus programs. The integrated Power BI lets you dive deep into analytics, providing insights on accounts, countries, partners, and more, identifying profit and loss sources.

Integration & API: 

UpTrader is fully integrated with renowned trading platforms such as MetaTrader, cTrader, and DxTrade. Furthermore, its flexible API ensures hassle-free integration with any trading platform or payment system. The CRM ecosystem is extensive, encompassing modules like the Partnership Program, CopyTrading Platform, Sales Interface, Traders Room, Back Office, and Admin.

 

Pricing:

Setup is from $1500

Monthly rate starting at an affordable rate of $999.

 

2. Kenmore Solutions 

 

This CRM, honed over time, stands out in the market. Its flexible settings let brokers tailor the system, making it a go-to choice for many.

 

IB Expansion System

 The Multi-Level IB mechanism bolsters brokerages in growing their trader base. Through an intuitive interface, brokers can adjust commissions while IBs benefit from an efficient referral process.

Sales Blueprint 

The Brokerage CRM offers strategies for securing leads, promoting remote expansion, and ensuring consistent customer service, all automated for ease.

Integrated Marketing Tools

 This CRM centralizes your marketing tools, allowing for easy tracking and conversion. Create landing pages, promote via social channels, and facilitate call centers without the need for coding.

Efficient Support 

With features like Forex Live Chat and Support Ticket System, the platform streamlines support responses, integrating multiple channels seamlessly.

Insightful Analytics
The system offers tools for in-depth analysis, with a variety of reports for comprehensive insights.

 

Pricing: from $399

 

3. B2Core

 

Overview B2Broker Suite

is a CRM system designed for brokerage operations. The system offers various features designed to improve workflows, provide analytical tools, and incorporate automation functionalities.

Trading Platform Compatibility

 For growing brokerages, it's essential that Forex CRM systems are compatible with major trading platforms. While MetaTrader 4 and 5 are commonly used, integration with other platforms like OneZero, cTrader, or Prime XM may be required. A comprehensive solution should consider both current and future platform needs.

Payment Integration

 B2Broker Suite provides connections to multiple payment channels. The software supports payment methods including credit cards, bank transfers, and e-wallets. It also integrates with different payment processors to facilitate transactions. A focus of this Forex CRM is its security measures, backed by servers located globally and defense systems to counter potential threats.

Support System

 B2Broker Suite includes a support feature that emphasizes timely feedback and resolution. The platform provides a knowledge-based system that can be tailored to specific requirements, allowing clients to address basic concerns on their own.

Data Management & Reporting

 Effective data management is crucial for business operations. B2Broker Suite offers systems for generating reports and analytics, as well as tools for data aggregation and storage.

Performance Monitoring

 B2Broker Suite includes tools for tracking performance. Users can set targets, monitor productivity levels, and segment customers to analyze different market segments.

 

Pricing

Setup Fee: up to $10,000

Monthly Fee: Ranges from $2 to $4 per client.

 

4. FX Back Office 
    

Suite FX Back Office Suite is a robust platform tailored to bolster brokers' relationships with traders, ensuring the utmost operational efficiency. 

Utilizing advanced open-source tech, including JavaScript, PHP, and cloud compatibility for mobile data solutions, it offers fluid integration throughout the customer lifecycle. This ensures adaptability to the ever-evolving market landscape without hindrance. 
 

Efficiency Focus 

FX Back Office emphasizes time-saving solutions, from report generation to customer monitoring, underlining the importance of swift operations. 

Streamlined Operations 

This tool is packed with functionalities aimed at refining daily tasks, elevating productivity, and enhancing workflows to achieve unparalleled outcomes. 

Mobile Adaptability 

With FX Back Office, users gain mobile-friendly access, encapsulating all vital details in its compact version. 

MT4/5 Compatibility 

The software amplifies the capabilities of Forex trading platforms, enabling users to harness their full potential without volume limitations. Integrating additional platforms becomes a hassle-free process. 

 

Pricing:
Initial Setup at $4000 Recurring Monthly: Starting at $2,500.

 

5. CloudForex CRM

 

CloudForex stands out as a cutting-edge CRM platform, equipped with a plethora of sophisticated tools tailored to support vast operations. This intuitive software comes with five dynamic modules: Service, Sales, CMS, Operations, and Marketing, granting businesses the versatility they need for seamless expansion and noteworthy achievements.

 

Highlighting its unique offerings: 

Quick Setup Understanding the value of clients' time, CloudForex ensures a swift and reliable CRM setup within a mere 92 hours, contingent upon receiving all essential details from the user. Beyond its speedy service, the platform integrates security measures to safeguard your precious data.

Mobile Capability CloudForex's state-of-the-art
Cabinet app offers both Forex brokers and their clientele a convenient tool, compatible with iOS and Android devices, ensuring a premium user experience regardless of device preference.

Efficiency in Back-Office Tasks

CloudForex streamlines back-office functions, like initiating both live and demo accounts or managing deposits and withdrawals.

Enhanced Support This platform boasts a superior support system, available round the clock. Additionally, it offers a simplified KYC process, making it possible to handle key operations without needing a computer.

 

Pricing:

The company's website features a calculator, allowing users to determine the cost of CRM integration and usage. However, budget-friendly plans are not available.
Starting at $1000 - basic plan.

 

Final Thoughts:

Choose firms where Forex CRM stands as the cornerstone offering – it indicates dedication to continual improvement. Look for a variety in pricing options, from budget-friendly to high-end – it signifies a diverse feature set and adaptability. Place a high value on top-notch customer support, as it paves the way for smooth ongoing partnership. In your CRM comparisons, prioritize a user-friendly and aesthetically pleasing interface; it's your team's daily touchpoint. Also, determine if the firm provides tailored customizations when needed.

The cTrader platform continues to gain popularity among broker startups, and we continue to add features for our clients to work conveniently with it.

Bonuses remain an important part of the marketing and loyalty programs of brokerage companies, and UpTrader has already added 4 bonus programs into cTrader platform. For the clients convenience, we have divided accounts into two types: “live” - with real funds and credit - with bonus funds. This division allows for a better understanding of the ratio of real and bonus funds in the trading accounts. Moreover, bonus funds will still contribute to the formation of trading volume. However, now a broker can choose to which account to credit the bonus funds.

Recall that some time ago we added to the partner report the ability to exclude bonus funds when calculating rewards from trading volume. To enable this feature, go to the admin section, to the reports section, and check the "reduce trading volume in proportion to received bonuses" option.

For any questions, please contact [email protected].

Your UpTrader Team

UpTrader’s CopyTrading Platform is an ideal solution for both beginners and experienced traders. While professionals gain an additional means to earn money, novices acquire the tools to profit from trading exchanges without any prior experience. It's a win-win!

To enhance user experience, we've streamlined the process of setting trading conditions. Now, for determining the MAM rewards percentage, the following is required:

• The broker sets in their settings the maximum reward percentage they allow managers to receive.
• The manager independently chooses their percentage within these set boundaries.

Previously, there was a default maximum reward of 50% for traders, and the process to modify this wasn't clear. Now, it's straightforward.

It's worth noting that UpTrader’s CopyTrading Platform has been honored with a prestigious award from ForexExpoAwards in 2021. This acclaim is largely due to its unique market solution where the service is fully integrated with a CRM system. This allows traders and investors to manage all their accounts and operations from a single trading room. While other similar copy-trading solutions in the market may have some integrations, they usually operate with a separate trading room, causing certain inconveniences.

To find out more, contact us via live chat or at [email protected]

Your UpTrader Team